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The HMG team launched in 1997in New Jersey on a mission to build robust long term brands. It was about -- and has always been about -- strategic clarity, innovation and efficient business-wide solutions.

Since then, many great professionals have passed through the team, serving many great clients. As the HQ moved around the country, Hersehy, PA became our namesake and Orlando, FL became our home.

We're still looking for great professionals and great clients who believe that brand power makes a difference, leaves a legacy and builds financial equity. If you believe that, we'd like to meet you.



Gloria N. Garrett
Founding Partner, President and Managing Partner of the Marketing Strategy Practice for HMG. Specializes in brand management and innovation to accelerate growth, drive differentiation, and achieve enduring brand leadership.

Gloria Garrett has a broad-based track record building brands and leading teams across a range of product categories, domestic and international. Professional expertise includes:

• Developing brand positioning and marketing plans based on insights, business model capabilities, and market opportunities
• Driving innovation across the marketing mix to add consumer value and profitability
• Growing brands across diverse

business models, including DSD, JV and hybrids
• Developing and leading marketing training initiatives
• Global brand management and organization development

Career progression
• EVP Marketing-Interim Executive, Petrus Brands, a restaurant brands growth company
• SVP Brand Management, Olive Garden, a unit of $6B Fortune 500 casual dining leader Darden Restaurants
• VP Hydration Brands Business Unit, Coca-Cola North America, an $8B operating group of The Coca-Cola Company
• EVP, Global Marketing Officer, Microban International, LTD, the leading global bio-tech antimicrobial ingredient brand company
• SVP, Marketing, Revlon

International Division, a $1B global cosmetics and personal care products leader
• VP Marketing/Sponsorship, M&M/Mars, division of Mars, Inc., a privately held $28B global consumer goods company
• Leadership marketing roles at Mars Alimentaire, Strasbourg, France and Dolma SpA, Milan, Italy, subsidiaries of Mars, Inc.
• Began marketing career at Procter & Gamble in Packaged Soap and Detergent

• MBA, Marketing, The Wharton School, University of Pennsylvania
• BA, Communication (honors), The University of Michigan, Ann Arbor
• Associacion Escuelas Lincoln, Buenos Aires, Argentina, salutatorian


David A. Borgerding
Leads the Financial Growth Practice for the Hershey Management Group, LLC. Specializes in growth initiatives for tightly regulated businesses, operations management, and financial strategy for small companies.

David Borgerding has a broad-based track record leading highly complex and tightly regulated businesses to successful results.

Professional expertise and Career progression
• David led a number of business units and participated in 300+ IPO’s over a 17-year career with Charles Schwab & Company, Inc.

• As Managing Director of the Schwab Initial Public Offering business, David invented the process used to sell IPO’s over the Internet.
• He led the Google IPO auction process. Consulted on the development of Schwab.com in the early 1990’s.
• With his experience in process design/redesign and improving business metrics, David was brought in as a change agent in areas of client tax reporting, mutual fund sales and to consult on new product launches.
• He has a proven record of increasing financial performance through careful analysis,
development and deployment of

new systems.
• David has served in various positions at a number of charity organizations including the board of Trustees of Cystic Fibrosis of Central Florida and currently serves on the Board of Directors and is the Treasurer for Habitat for Humanity of Seminole and Greater Apopka in Central Florida.

• MBA, Crummer Graduate School of Business, Rollins College.
• BS, Financial Management, Southern Illinois University.
• University of Pennsylvania, FINREG/Wharton Program.
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